Jeff Hershey Consulting provides comprehensive market analysis and strategic planning services, tailored to the specific needs of our clients.

Where appropriate, we emphasize close coordination and continuity with existing market research. We also have assisted many companies in establishing or expanding their research departments.


Our Services Include, But Are Not Limited To:


Retail Expansion Planning:
Site Feasibility Studies
Definition and Analysis of Trade Area
Target Customer Profiling (Demographic and Psychographic)
Sales Forecasting
Cannibalization (Sister Store Impact) Analysis
Prioritization of Expansion Opportunities
Overall Strategies for New Market Entry or Existing Market Expansion

Shopping Center Research:
Location Analysis
Consumer Profiling
Tenant Mix Evaluation
Distressed Center Repositioning and Redevelopment

Statistical Modeling / Demographic and Lifestyle Studies / Database:                    
 Development
Analog Development
Regression Analysis
Gravity Modeling

Urban Redevelopment:

Location Analysis
Retail Master Plans for Downtowns
Highest and Best Use Analysis
Supportable Space Analysis
Retail Void Analysis
Tenant Mix Recommendations
Mixed Use Developments\ Residential Supportability